ABOUT
Vintage ➝ CoLOURFUl ➝ ➝ Timeless ➝ ➝ ➝ Functional ➝ ➝ ➝ ➝ Conscious ➝ ➝ ➝ ➝ Genderless ➝ ➝ ➝ ➝ ➝ Independent ➝ ➝ ➝ ➝ ➝ ➝ Singular ➝ ➝ ➝ ➝ ➝ ➝ ➝ Multicultural ➝ ➝ ➝ ➝ ➝ ➝ ➝ ➝ Streetwear ➝ ➝ ➝ ➝ ➝ ➝ ➝ ➝ ➝ Limited Edition ➝ ➝ ➝ ➝ ➝ ➝ ➝ ➝ ➝ ➝ ➝ Curated
what
Neowach is a Berlin-based fashion brand & store, with roots from Buenos Aires. It designs garments and accessories, collaborates with other creatives, and curates vintage objects and independent designers to sell alongside its own work.
It’s colourful, vinyl-loving and vintage at heart: the aesthetic is inspired by objects, architecture, art and design from other times. Colour combinations, prints, textures and references that carry a sense of nostalgia. Like a vinyl record bag: something old, made new.
neowach is timeless.
why
Growing up, you might have felt misunderstood and out of place, like the city or the people around you were never quite enough. Always searching for something more, something different, something that actually felt like you.
Some of us found pieces of ourselves in other cities, other countries, other friendships, other habits. In new events, new communities, new ways of living. Not because we were running away, but because we were always looking for more.
Neowach is for those people.
how
The garments, accessories and objects here are made to move with you. To carry with you. To accompany the travel, the transitions, and the journey. They are functional, durable and timeless.
They work across occasions, across moods, across identities. Whether you feel one way today and another way tomorrow, these pieces fit. They have no gender.
When you wear neowach you feel good, you feel like yourself.
who
Neowach was built by Iari Gaspari, a Visual Designer and Creative Director from Buenos Aires, now based in Berlin.
A person, like many who have moved and searched, and is still finding a clearer sense of identity along the way. Neowach is for everyone who recognises that feeling.
Studying Fashion Design at FADU in Buenos Aires was where it started. Not just the degree, but finding the right people, places, individual style, etc. Leaving the social spaces that never quite fit and discovering an alternative community that did.
After graduating, London came next. Working in fashion, always on the visual side of the industry. Then came raves, records and graphic design for events. Friends from everywhere. Cultures and languages mixing naturally. That feeling of belonging somewhere new.
Barcelona followed. A fashion job that didn’t feel right. And then, with Marti (busybossy) from Buenos Aires, the first steps toward something real. Travelling back to Argentina to produce the first drops in small studios, with Argentine fabrics and trims. Registered in Berlin. Built across cities.
Neowach was born from a love of vintage, vinyl records and the celebration of art, design and the creative industries.
With the belief that a brand can also create opportunities, collaborate with people and give work to creatives in a world where that is getting harder every day.
Sharing is caring
Collaboration is the heart of everything. With friends, artists and the community. Helping each other grow, creating together.
INTENTIONAL
Whatever we do, we give it 100%. Every piece is made with full attention. Quality fabrics, limited editions and ethical work conditions. Built to last, designed to be timeless.
INCLUSIVE & DIVERSE
We’ve moved cities, changed paths, found ourselves in new places. This network is global and human. Wherever you are, you belong here. No rules, no boxes.
NEO PERSPECTIVES
Original art, music and independent design. Neowach celebrates creators with their own perspective and has no interest in mainstream.
BEYOND THE SURFACE
Everything here comes from a deeper place. Psychology, philosophy and spirituality are part of the creative process.
